When you add a featured image to your blog post, it will be imported to social media when your link is shared.
You need this featured image to have some set characteristics. The most important features of your featured image are as follows.
- Image Size 1200 x 600
- Attention Drawing – Bright colors that attract attention
- Pleasing to the eye – Bright designs without ugly colors ie florescent green etc
- Invite to click – Include a button on the image for people to click to get to site
- Offer incentive to click – let people know that they will benefit from visiting your site
Now not everyone will click on your link and visit your site. Only people interested in what you have to say or offer will click. So you need to let people concerned know what they will get for clicking and where to click.
Clicking anywhere on a featured image that is shared on social media will redirect the person to your website, people dont know this so including a button on the image will increase clicks.
Here is an example
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